How to Use Social Media to Market Your Small Business
Marketing your business to your ideal customer and clients is easier than ever… and thanks to social media platforms (like Facebook, Twitter, YouTube, Pinterest, Linked In, etc.), you can get the word out even if you have NO marketing budget. Because these platforms are free, they make it super cost-effective to market your business, products and services. Your biggest expense is your time. The hardest part (yet the most important part) is creating your strategy. Once you have a good strategy in place, consistency is the key.
Here are a few tips as you work on your social media marketing.
- Position yourself as an expert in your field. Provide valuable information about your industry. Give Top 10 lists of tips and advice. Share how-to information for some of the common problems your customers or clients face. Think of the questions customers ask you most often and post the answers. Post pictures of your business or people enjoying your business.
- Keep the pitches in balance. Don’t make all your social media posts pitches for your business–people will stop reading your posts fast. Ask questions. Start a dialogue. Share pictures or stories. Think of being a resource for your community, rather than just selling to them.
- Ensure people can find you on the web. Make sure your posts lead people back to your website–and that your website is accurate, attractive and current.
- Interact often with your online community. Send birthday wishes to your customers and people who’ve liked your page. Comment on others’ blogs or posts. Share others’ posts of blogs on your page.
Need more ideas as you’re getting started or doing more with social media?
Here are a few online resources that provide a ton of information and ideas:
And don’t forget…..
Your Sandy Area Chamber of Commerce can help. We offer several low-cost and free marketing opportunities for members, along with classes and trainings in social media and marketing. And we love sharing your news on our Facebook page. Make sure you post any news or specials on our page and we’ll spread the word.